Acknowledgments Introduction by the Author Joseph Sugarman (BluBlocker Sunglasses) Victoria Jackson (Victoria Jackson Cosmetics) Tony Robbins Marjorie Poore (Direct Response on PBS) Michael Levy (Positive Response Television) Peter Bieler (ThighMaster) Rick Cesari Jay Kordich (The Juiceman) Jerry Wilson (SoloFlex) Stan Bruckheim (Russ Reid Co. - Non-profit DR) Marvin Traub (Retailing at Bloomingdales) A.J. Khubani (Telebrands) Steve Scott (American Telecast) Mike Lasky Warren (Psychic Friends Network) Dan Danielson & John Cabrinha (Television Media Buying) Burl Hechtman (King World Direct) Colleen Szot (Copywriting) Marianna Morello (Print Direct Response Buying) Gary Marcotte & Tom Burke (Lexus Infomercial) Bill Guthy & Greg Renker (Guthy-Renker) Special Report: My Personal Formula For Wealth Introduction The Infomercial Testimonials Offers Telemarketing Outbound Telemarketing Product Media Back-End Business Practices Within The Industry