1,023 people from around the world paid $4,740 for these insider marketing
lessons, now for the very first time available in this 1st edition. Over 12
years The Infomercial Marketing Report was published monthly as a
subscription newsletter. The report was quoted by 3,000 news sources
including: Wall Street Journal, Los Angeles Times, The Economist,
The New York Times, CNN, The Washington Post, The Chicago Tribune
to name just a few.
The companies that succeed in the industry, succeed based on the fact
that they are able to turn a profit on what they sell–and the individuals
within the industry have spent billions of dollars learning what works and what
doesn’t work. But even more than that, they’ve spent years testing the small
things. The things you might not even think make a difference, but do. And
when selling vast quantities of merchandise these small little changes in how
you do something add up to huge fortunes. These lessons are applicable to
any and all businesses, whether you are an entrepreneur or a Fortune 500 company.
For example, Guthy-Renker Corp. started their business in a garage in the
late ‘80’s. This year they’ll gross $1 billion in sales! How? It’s confidentially
revealed by the founders in just one of the interviews contained within this
marketing encyclopedia.
Here are just a few other invaluable secrets you’ll learn:
• Why a bad economy can be good news for direct response advertisers.
• The three Magic call-to-action phrases that can dramatically boost product sales.
• Why a higher price can seem cheaper than a lower price for the very same product.
• Ten things every marketer can do to make their advertising twice as effective.
• How to make millions on the back-end, even if your front-end sales flop.
• The five essential qualities of a blockbuster product.
• How women buy differently than men.
• Why HealthRider’s famous "pizza scene" always made the phones light up with sales calls.
• How to write a million dollar selling proposition.
• Quick, surefire tips for predicting product success--without testing.
• The four primary social groups (achievers, emulators, belongers and
socially-conscious) in your audience, and how to reap big profits by tapping
into their unique "psychic wounds"
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